For this project I wanted to recreate the essence of INEDEN with an emblematic documentary style characterized by black and white, making its images the third photographic vision of the brand.
The new editorial project that captures the essence of Victorian garments and the dualism that the brand wants to create, through the eye of Asia Niero. The magazine tells with only images what was once talked about - still life - with the contamination of accessories, communicating art with fashion. The sequence of shots by the photographer shows an evolution and storytelling of the accessories and their evolution with the light and dark contrasts. With the further objective of reading the images, immortalizing the concept of fashion laid bare by an attentive gaze that does not only want to narrate a dark world, but rather reveal the grotesque and involuntarily dark aspects that the brand wants to make people admire with its dualism between the new and the old. The photographer's anthropological and sociological approach leads her to focus on passers-by from an ancient and dark era. An uncomfortable balance between imperfection and randomness and still life.